Combination Matrix
48 Structural Variations — Traceable to Research
Each angle ships 12 combos across 2 formats (9:16, 4:5) and 2 personas (Founder, Customer/Expert), with hook archetypes differentiated per persona. Naming convention locked Day 1. TEEP phase and emotional landing zone are labeled per brief in the Brief Viewer.
Testing Priority (Launch Sequence)
Weeks 1-2: Founder Origin — 1.1, 1.2, 1.3 (9:16 Founder) — Test: Hook archetype
Weeks 3-4: Hidden Buildup — 2.1, 2.2, 2.7 (9:16 Expert/Customer) — Test: Hook archetype
Weeks 5-6: Disgustingly Satisfying — 3.1, 3.2, 3.7 (9:16 Customer/Founder) — Test: Hook archetype
Weeks 7-8: Western Care Skips Step — 4.1, 4.2, 4.9 (9:16 Expert/Founder/Customer) — Test: Hook archetype
Week 3+: 15s hook cuts (retargeting) for winners. Week 5+: Iteration pipeline (12 structural variations) from winners.